The clients sought my expertise after attending my coffee shop course. They had spotted a gap in the market for Antipodean-style sandwiches & drinks, and wanted to introduce an artisan independent coffee shop in the Champel .

To establish a strong brand identity, I was engaged to design a distinctive logo. We presented four initial concepts, each reflecting their ideas. After careful consideration and several iterations, we finalized a design that perfectly embodied the essence of their brand.

To ensure the logo’s versatility and longevity, we provided Adam with a comprehensive brand logo pack. This package included:

• Vector Formats: Scalable files suitable for various applications, from print materials to digital marketing.
• Raster Formats: High-resolution image files for specific print and web purposes.
• Typeface Styles: Information on the fonts used in the logo, ensuring consistency across all branding materials.
• Brand Guidelines: A detailed document outlining the proper usage of the logo, colour palette, and typography, ensuring a cohesive brand identity.

Prior to opening, I was also asked to deliver a week of onsite barista & brand training to their staff.