Adam sought my expertise after attending my coffee shop course. His vision for Ocean Bells was to create a serene and inviting space where customers could unwind and savour an expertly made coffee.

To establish a strong brand identity, we collaborated on the design of a distinctive logo. We presented five initial concepts, each reflecting the essence of Ocean Bells. After careful consideration and several iterations, we finalized a design that perfectly embodied the essence of his brand.

To ensure the logo’s versatility and longevity, we provided Adam with a comprehensive brand logo pack. This package included:

• Vector Formats: Scalable files suitable for various applications, from print materials to digital marketing.
• Raster Formats: High-resolution image files for specific print and web purposes.
• Typeface Styles: Information on the fonts used in the logo, ensuring consistency across all branding materials.
• Brand Guidelines: A detailed document outlining the proper usage of the logo, colour palette, and typography, ensuring a cohesive brand identity.

With the brand identity firmly established, Adam was able to focus on the physical aspects of the coffee shop. As a skilled builder, he took charge of the shopfitting process, transforming the space into a welcoming and stylish environment.

Today, Ocean Bells stands as a testament to Adam’s entrepreneurial spirit and the power of a well-crafted brand identity. It has become a beloved local coffee shop, offering exceptional coffee and a relaxing atmosphere to the people of Watford.